• Barry Singleton

Scaled Insights Joins the Nationwide Building Society Family

Nationwide Building Society has announced that it is investing in Scaled Insights, a company that uses behavioural AI to analyse people’s speech to communicate with them in the most effective way.


A spokesman for Nationwide said: “Scaled Insights is based in Canada but following Nationwide’s investment the headquarters will move to the Nexus building on Discovery Way in Leeds, a facility that supports start-ups. Nexus is owned by Leeds University.

“The facility aims to creative collaborative partnerships between entrepreneurs, businesses and world-leading researchers by creating a space where ideas, innovation and expertise come together.


“Nexus is a community of innovators located on the campus and based in the new £40m state-of-the-art building, providing easy access to the University of Leeds research and expertise.”


The investment is the latest deal from Britain’s biggest building society as part of a £50 million Venturing Fund designed to create partnerships in which start-ups share their knowledge and expertise.


As part of the fund, Nationwide is making strategic investments in and creating partnerships with early stage start-ups exploring innovative products and services that could provide benefits for the society’s members.

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