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Updated: 15th of December 2017

Privacy Policy

How We Use Your Information


The Scaled Insights Personality Survey website and App has been made available to you by Scaled Insights Inc.  This privacy policy explains how Scaled Insights Inc. will use the information we collect when you use the Scaled Insights Personality Survey website and App.

What is the Scaled Insights Personality Survey website & App?

The Scaled Insights Personality Survey website and App is an online application designed to allow us to record your voice, survey answers, demographic and personal information. The digital data we collect is then used to generate personality profiles and correlations between personalities and demographic data. The Scaled Insights Personality Survey website and App generates Personality Profiles and Thinking Styles which it relays back to you.

What information do we collect about you?

The Scaled Insights Personality Survey website and App collects the following information:

  • A unique identifier generated when you use it

  • Timestamp and location when you use it

  • Digital audio of your voice which is stored as an audio and text files

  • Your answers to survey questions

Any additional information you provide when to download the App, and register and take part in our research.

How will we use the information you provide?

Scaled Insights Inc. will use the information collected to carry out algorithmic processing, analysis and correlations of data as necessary to provide Scaled Insights Inc. with the information required for its research projects analyzing human behaviour as it relates to Personality and Thinking Styles.

The results of the research projects carried will only ever be published as aggregated, fully anonymous data.  Neither you, your personal information, nor your individual device will be identifiable in these results, or any data we may provide to our research partners.

Scaled Insights Inc. may also use your information to communicate with you by email, SMS text messages or other messages sent to your mobile device in order to invite you to take part in mobile surveys, or in relation to your use of the website or App.

We will NEVER use your information for any purpose other than research. We will NOT try to sell you anything, nor use your information for marketing purposes. Nor will we ever pass your information to third parties for marketing purposes.
Scaled Insights Inc. may use sub-contractors to carry out some of the processing on our behalf.  We may also store and process your information in countries other than the country in which you are resident, including the USA.

For more information about Scaled Insights Inc., the Scaled Insights Personality Survey website and App, and the research we are conducting, please contact the research Management Team. They can be contacted by email at

Do we collect information from Children?

For any research involving children, we will always seek consent from a parent, legal guardian, instructor, trainer, or teacher or other person legally responsible for the child before inviting them to take part in the research.

How long will we keep the information you provide?

We will keep your personal information for as long as you continue to take part in our research using the App. You can remove the App from your mobile device at any time. 

We will keep the anonymized data collected via the website or App permanently.

How can you get access to your information and/or correct it?

You can request a copy of your personal information at anytime by contacting our Compliance Department. They can be contacted by sending an email to

How do you ensure my personal information is secure?

We take very seriously our responsibilities to keep your personal information secure. As such we take every reasonable precaution to ensure your information is protected from loss, theft, or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal information. 

How to contact us

For more information about the website or App or our research, please contact our Research Team.  They can be contacted by email at

If you have any questions or require further information our privacy policy, our compliance with data protection laws, or the information we hold about you, please contact our Data Protection Department. They can be contacted by sending an email to

Changes in our privacy policy

We keep this privacy policy under regular review. Our privacy policy was last updated on the 
15th of December 2017.