A world-leading human behaviour specialist has joined forces with AI innovators Scaled Insights, as the company expands its behavioural change solutions across healthcare, education and financial services sectors.
The firm which is based at Nexus, the University of Leeds’ innovation hub, has appointed Dr Stuart Flint, Associate Professor of Psychology, as company president.
Scaled Insights Chief Relationship Officer, Barry Singleton, said: “Dr Flint has led a range of attitude and behaviour change projects relating to weight management, exercise and smoking cessation.
“He brings a huge amount of expertise and experience to our team, which will add immense value to our core technology, which we’re expanding into a wide range of applications in healthcare, personalised education and financial services.
“Changing behaviours can be of enormous value across so many areas, from health and well-being, to personal development and managing debt.”
Dr Flint said: “Academic collaboration with industry is the future. With a foot firmly placed in academia and one in Scaled Insights, I will have the opportunity to demonstrate key impact, in terms of the development of policy, changing healthcare approaches and where relevant, improving treatment.”
Nexus Collaboration manager, Dr Harrison Evans, added: “Knowledge transfer is truly a two-way street and in our first year, Nexus is already seeing major benefits for businesses and the University of Leeds as they collaborate on innovations which are set to revolutionise healthcare on a global scale.”