• Barry Singleton

Language Matters

Scaled Insights' President, Dr Stuart Flint, carried out research into people with overweight or obesity's attitudes towards terminology, relating to their weight status, by health care professionals.



For the full article in The Yorkshire Post:


https://www.yorkshirepost.co.uk/health/university-leeds-experts-say-health-professionals-should-watch-language-when-discussing-body-weight-2960457


"Its findings, from researchers at the University of London and University of Leeds, are being presented at the European and International Congress on Obesity, being held online this week.


The research illustrates that adults saw the terms "super obese", "chubby", and "extra-large" as the least favourable for healthcare professionals to use when talking about body weight.


The strongest feelings of disgust, contempt, and anger were associated with the use of the words "super obese", "chubby", and "fat" respectively.


Parents preferred the use the terms "weight", "unhealthy weight", and "body mass index", while emotions of contempt, anger, and disgust were most frequently reported in response to use of the words "high BMI", "fat", and "super obese" respectively.

Researchers found that overall the most commonly reported emotion associated with all weight-related terminology was sadness."




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