The knowledge to influence patients' healthcare decisions
Behavioural AI is Scaled Insights’ unique AI Influencing Solution
Behavioural AI empowers medical professionals to influence patients in making the behavioural changes that impact their health. The results are increased effectiveness of doctors' messaging and therefore better health for patients.
Prescription drugs are only part of the solution. For people recovering from illnesses or managing chronic conditions, sticking to a medication regime in combination with lifestyle changes can be difficult but usually required. Unfortunately, this message often doesn’t resonate with patients.
Scaled Insights’ AI solution helps doctors personalize their messaging around behaviour change to achieve optimal results.
empowering medical professionals to influence patients towards healthy behaviours
The Power of Patient Persuasion Harnessed
Using 100-300 words of natural language, Si's Behavioural AI processes an individual’s use of adjectives, adverbs and pronouns and converts them into a numerically scored personality profile based on the ‘Big Five’ personality types and thinking styles used by psychologists around the world.
This information is then correlated with the person's actions to build graphs that help understand what motivates different personality types to make decisions to benefit their health. Healthcare Behaviour Change Messaging can then be personalised to nudge patients into making the right choices to benefit their wellbeing. All of this can be done within the context of a typical 10-minute or less medical consultation.
The BIG 5:
Our technology works to better understand Patient Motivations. Scaled Insights Behavioral AI extracts personality characteristics from language samples and correlates them with observed behaviours in order to build influence models.
Our goal is to improve medical professionals' ability to sell behaviour changes to their patients.
Peer Reviewed Studies
"Big data is all about Past Actions predicting Future Actions if you want to influence those actions you need to examine MOTIVATIONS - they are driven by Personality!"
~ Stuart Sherman, CEO
*SoftWatch April 2014
Who We Work
If you are a Doctor, Researcher or Pharmaceutical Company Professional who would like to discuss what we do in more detail or read some of our case studies and papers, please fill in our contact form
University of Leeds
2001 Sheppard East, Suite 200